Top 5 Virtual Fitness Programs in the UK Q1 2024

In the first quarter of 2024, the top five virtual fitness programs in the United Kingdom showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance:

JustFit: Lazy Workout & Fit from Enerjoy Pte. Ltd. experienced a decline in weekly revenue early in the quarter, starting at around $134K in the first week of January and dropping to $53K by mid-February. However, it saw a resurgence, peaking at approximately $75K in the final week of March. Downloads followed a similar pattern, beginning at 71K and dipping to around 29K in late February before stabilizing at 30K by the end of March. Active users decreased from 172K in early January to 108K by January 22, followed by a recovery to about 145K by mid-March.

Strava: Run, Bike, Hike from Strava, Inc. showed consistent weekly revenue, starting at $266K and ending at $262K. Downloads fluctuated, starting at 40K, dipping to 24K in mid-March, and rising back to 33K by the end of the quarter. Active users saw a slight decline from 933K in early January to approximately 866K by the end of March.

AllTrails: Hike, Bike & Run from AllTrails, Inc. had a stable revenue trend, beginning at $115K and ending at $114K. Downloads started at 33K, dipped to 23K in early February, and rose to 36K by the end of March. Active users exhibited growth from 106K in early January to about 132K by the end of March.

NHS Couch to 5K from the Department of Health and Social Care (Digital) had consistent downloads, beginning at 30K and gradually decreasing to 12K by the end of March. Active users also decreased from 140K in early January to approximately 114K by late January, stabilizing around 113K towards the end of March.

Fitbit: Health & Fitness from Google showed a decline in revenue from $213K in early January to around $151K by mid-March, with a slight recovery to $188K by the end of March. Downloads started at 26K, decreased to 11K by the end of March. Active users remained relatively stable, fluctuating between 724K and 788K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.